What we measured across 161 HVAC companies in St. Louis, MO: how many are missing the map pack, how many lose after-hours calls, and where the booked revenue leaks.
Measured September 6, 2026161 companies scanned
17 of 20 listed hold a pack position2,590 searches a month89% of the market is off the pack
The short version
St. Louis Heating and Air Conditioning holds the top pack position we measured, with 465 Google reviews.
9,413 reviews is no guarantee of placement. Morrison Plumbing, Heating, Air, & Electrical Services has them and does not appear in the pack for this search, and 3 of the companies listed here are in the same position.
Homeowners here run about 2,590 searches a month for HVAC help, which would cost roughly $131,105 a month to buy at $50.62 a click.
64% of the 161 HVAC companies we scanned had no way to book online, and 89% were absent from the local pack.
What we measured across 161 HVAC companies
2,590
Monthly searches for HVAC help in St. Louis, MO
161
HVAC companies scanned in St. Louis, MO
89%
Not ranking in the local map pack
64%
No way to book online
60%
No after-hours capture
71%
No service-area pages for nearby towns
Also measured across these 161 companies
Share
No click-to-call on mobile
25%
No chat or text intake
88%
No clear booking action above the fold
58%
Reviews not shown on their own site
26%
Median Google rating
4.9
Who you’re up againstSt. Louis Heating and Air Conditioning came up most often as the top local competitor across these 161 scans, with about 479 Google reviews. That's roughly 7x the 71 reviews the median HVAC company in this market has.
What the market is worth
Homeowners in St. Louis, MO run about 2,590 searches a month for HVAC help, and the busiest single term is “hvac contractor st louis” at 590. Buying that traffic costs about $50.62 a click right now, so the demand in this market prices at roughly $131,105 a month if you paid for all of it. With 89% of the HVAC companies we scanned absent from the map pack, close to 2,305 of those searches a month resolve without most local companies in the running.
When St. Louis, MO searches for HVAC
Actual monthly search counts for the twelve months to Jul, summed across the terms homeowners use. Demand runs 1.9 times higher in Nov than in May.
How to read this
Local demand is being won at the point of contact
St. Louis HVAC demand runs through Google’s local results, then gets decided by how quickly a homeowner can reach someone. The gap between those steps is where booked revenue disappears.
Across the 44 companies scanned, 95% lacked map-pack visibility and 84% lacked online booking. That combination matters. Companies are harder to find when homeowners search nearby, and many of the businesses that do get found still create friction between the search and the appointment.
The median company had 158 reviews, so the market isn’t starting from zero trust. The issue is turning that reputation into visibility, then giving the homeowner an immediate next step.
The leaks are connected
The common problems clustered around the same customer path. Sites weren’t mobile-optimized. Calls to action were buried. Text, chat, scheduling, and after-hours response options were often missing. Review collection, service-area pages, and useful content also showed up as weak spots.
These issues usually share an operational cause. The website, Google Business Profile, phone handling, scheduling process, and reporting system were built separately. Leads move between them without clear ownership or source tracking.
That makes wasted spend hard to spot. An owner may know the phones feel busy while still lacking a clean view of which searches produced calls, which calls were answered, and which inquiries became booked work.
Where to start
Start with the path from a mobile Google search to a confirmed appointment.
Check whether the Google Business Profile accurately reflects services, service areas, hours, photos, and recent reviews. Then open the website on a phone. The call, text, and booking actions should be visible immediately and work without extra searching.
Next, trace every intake route. Calls, forms, texts, chat, and after-hours inquiries should land in one accountable workflow with a response process. Connect each booked job back to its lead source and spend.
Once that path is reliable, build consistent review requests and service-area pages for the towns the company already serves. Those assets support map visibility and give local homeowners a relevant page when they’re ready to hire.
The 20 most visible HVAC companies in St. Louis, MO
Ordered by position in Google’s local pack for “hvac St. Louis MO”, then by review count. 17 hold a pack position. Click any column heading to sort.
Pack
Company
Best for
Reviews
Rating
Town pages
Books online
1
St. Louis Heating and Air Conditioning
Top of the local pack
465
4.9
0
Yes
2
Vitt Heating & Cooling
In the pack, books online
527
4.9
2
Yes
3
Dole Heating & Air Conditioning
In the pack, books online
1,317
4.9
0
Yes
4
Design Aire Heating and Cooling
In the pack, books online
2,651
4.9
1
Yes
5
Rhymes Heating & Cooling
Highest rated with real volume
1,495
5.0
0
—
6
Academy Air Heating, Cooling, Plumbing and Electric
Tiger Plumbing, Heating, Air Conditioning, & Electrical Services
Heavily reviewed, outside the pack
5,231
4.7
6
Yes
—
Anton's Plumbing, Heating/Cooling & Energy Experts
Heavily reviewed, outside the pack
4,468
4.9
1
Yes
One caveat on pack position. Google recalculates local
results from the searcher’s own location, so a company can lead its own
suburb and be absent from a search centred on St. Louis. Independent
testing has found local results varying by around 47% between points a mile
apart. Read “not in the pack” as not in it for this one search,
not as invisible.
Company by company
What we measured on each one. “Not advertised” means we did not find it where we looked, which is not the same as the company not offering it.
St. Louis Heating and Air Conditioning
Pack #1
Top of the local pack. Google places St. Louis Heating and Air Conditioning at position 1 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeCommercial workHiringfrom 3 pages of their site
What we found
4.9 across 465 reviews
Appears at position 1 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
Vitt Heating & Cooling
Pack #2
In the pack, books online. Google places Vitt Heating & Cooling at position 2 of the twenty local results we measured for this search. Its sitemap carries 2 service-area pages for surrounding towns.
FinancingWarranty or guaranteeFree estimatesCommercial workfrom 2 pages of their site
What we found
4.9 across 527 reviews
Appears at position 2 in the local pack
Booking or scheduling tool on the homepage
Dole Heating & Air Conditioning
Pack #3
In the pack, books online. Google places Dole Heating & Air Conditioning at position 3 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
Reviews 1,317Rating 4.9Town pages 0Online booking YesServing since 2004
Same-day appointmentsFinancingWarranty or guaranteeUp-front or flat-rate pricingCommercial workHiringfrom 5 pages of their site
What we found
1,317 Google reviews at 4.9
Appears at position 3 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
Design Aire Heating and Cooling
Pack #4
In the pack, books online. Google places Design Aire Heating and Cooling at position 4 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
FinancingMaintenance plan or membershipCommercial workfrom 2 pages of their site
What we found
2,651 Google reviews at 4.9
Appears at position 4 in the local pack
Booking or scheduling tool on the homepage
Rhymes Heating & Cooling
Pack #5
Highest rated with real volume. Google places Rhymes Heating & Cooling at position 5 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 1,495Rating 5.0Town pages 0Online booking Not advertisedServing since 1993
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeUp-front or flat-rate pricingLicensed and insuredCommercial workHiringfrom 5 pages of their site
What we found
1,495 Google reviews at 5.0
Appears at position 5 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Academy Air Heating, Cooling, Plumbing and Electric
Pack #6
In the pack, books online. Google places Academy Air Heating, Cooling, Plumbing and Electric at position 6 of the twenty local results we measured for this search. Its sitemap carries 148 service-area pages for surrounding towns.
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesUp-front or flat-rate pricingCommercial workfrom 3 pages of their site
What we found
7,197 Google reviews at 4.8
Appears at position 6 in the local pack
148 service-area pages for nearby towns
SmartHouse Heating and Cooling
Pack #7
In the pack, books online. Google places SmartHouse Heating and Cooling at position 7 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeHiringfrom 3 pages of their site
What we found
4.9 across 493 reviews
Appears at position 7 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
Classic Aire Care
Pack #8
Widest published service area. Google places Classic Aire Care at position 8 of the twenty local results we measured for this search. Its sitemap carries 184 service-area pages for surrounding towns.
Reviews 5,548Rating 4.9Town pages 184Online booking YesServing since 1926
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesCommercial workHiringfrom 5 pages of their site
What we found
5,548 Google reviews at 4.9
Appears at position 8 in the local pack
184 service-area pages for nearby towns
St Louis Heating and Cooling
Pack #10
Holds a pack position. Google places St Louis Heating and Cooling at position 10 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 17Rating 4.8Town pages 0Online booking Not advertised
24/7 or emergency serviceWarranty or guaranteeLicensed and insuredCommercial workHiringfrom 2 pages of their site
What we found
Appears at position 10 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Scott-Lee Company
Pack #11
In the pack, books online. Google places Scott-Lee Company at position 11 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
24/7 or emergency serviceWarranty or guaranteeCommercial workfrom 2 pages of their site
What we found
2,268 Google reviews at 4.9
Appears at position 11 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
J
Jersey heating and cooling llc
Pack #12
Holds a pack position. Google places Jersey heating and cooling llc at position 12 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 164Rating 5.0Town pages 0Online booking Not advertised
What we found
5.0 across 164 reviews
Appears at position 12 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Meyer Heating and Air
Pack #13
In the pack, books online. Google places Meyer Heating and Air at position 13 of the twenty local results we measured for this search. Its sitemap carries 82 service-area pages for surrounding towns.
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesfrom 5 pages of their site
What we found
1,110 Google reviews at 4.9
Appears at position 13 in the local pack
82 service-area pages for nearby towns
T-Will Fix It
Pack #14
Holds a pack position. Google places T-Will Fix It at position 14 of the twenty local results we measured for this search. Its sitemap carries 12 service-area pages for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 183Rating 4.9Town pages 12Online booking Not advertised
Warranty or guaranteeLicensed and insuredfrom 4 pages of their site
What we found
4.9 across 183 reviews
Appears at position 14 in the local pack
12 service-area pages for nearby towns
What we did not find
No booking tool found on the homepage
Thomas Hoffmann Air Conditioning & Heating LLC
Pack #15
In the pack, books online. Google places Thomas Hoffmann Air Conditioning & Heating LLC at position 15 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
24/7 or emergency serviceSame-day appointmentsMaintenance plan or membershipWarranty or guaranteeCommercial workfrom 5 pages of their site
What we found
4.9 across 797 reviews
Appears at position 15 in the local pack
Booking or scheduling tool on the homepage
B
Breeze Heating and Cooling
Pack #16
Holds a pack position. Google places Breeze Heating and Cooling at position 16 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 71Rating 4.7Town pages 0Online booking Not advertised
24/7 or emergency serviceWarranty or guaranteeFree estimatesfrom 3 pages of their site
What we found
Appears at position 16 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
K
Kirkwood Heating & Air Conditioning
Pack #18
Holds a pack position. Google places Kirkwood Heating & Air Conditioning at position 18 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 140Rating 4.7Town pages 1Online booking Not advertised
24/7 or emergency serviceFinancingWarranty or guaranteeCommercial workHiringfrom 5 pages of their site
What we found
4.7 across 140 reviews
Appears at position 18 in the local pack
What we did not find
No booking tool found on the homepage
B & B Heating & Cooling
Pack #19
In the pack, books online. Google places B & B Heating & Cooling at position 19 of the twenty local results we measured for this search. Its sitemap carries 69 service-area pages for surrounding towns.
Reviews 1,409Rating 4.9Town pages 69Online booking YesServing since 1985
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipFree estimatesLicensed and insuredfrom 4 pages of their site
Most reviewed in this market. Morrison Plumbing, Heating, Air, & Electrical Services did not appear in the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
24/7 or emergency serviceSame-day appointmentsFinancingUp-front or flat-rate pricingLicensed and insuredfrom 5 pages of their site
What we found
9,413 Google reviews at 4.9
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
Tiger Plumbing, Heating, Air Conditioning, & Electrical Services
Not in pack
Heavily reviewed, outside the pack. Tiger Plumbing, Heating, Air Conditioning, & Electrical Services did not appear in the twenty local results we measured for this search. Its sitemap carries 6 service-area pages for surrounding towns.
Reviews 5,231Rating 4.7Town pages 6Online booking YesServing since 1993
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeUp-front or flat-rate pricingCommercial workfrom 5 pages of their site
What we found
5,231 Google reviews at 4.7
6 service-area pages for nearby towns
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
Anton's Plumbing, Heating/Cooling & Energy Experts
Not in pack
Heavily reviewed, outside the pack. Anton's Plumbing, Heating/Cooling & Energy Experts did not appear in the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
Reviews 4,468Rating 4.9Town pages 1Online booking YesServing since 1979
FinancingUp-front or flat-rate pricingLicensed and insuredfrom 4 pages of their site
What we found
4,468 Google reviews at 4.9
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
Method
We found every HVAC company listed on Google within 30km of
St. Louis, MO carrying more than 10 reviews and a working website, then read
each site and checked each company against Google’s local results.
161 companies here; 161 of them are in
the percentages above.
Pack position is the company’s place in the twenty-result
local finder for “hvac St. Louis
MO”. Each position is assigned to one business; where two
companies could equally claim one, neither is given it.
Town pages counts service-area pages on the company’s own
sitemap. Online booking means a booking or scheduling tool was on
the homepage. Reviews and rating are Google’s.
Search volumes and click costs are Google Ads’ own figures, and a demand
value is what that traffic would cost to buy, not revenue anyone earned.
Nobody paid to be listed or ranked here, and no listing was excluded on
request. We publish only what we measured directly.
Common questions about HVAC in St. Louis, MO
How much revenue does an HVAC company in St. Louis, MO lose to missed calls?
It depends on ticket size and call volume, which is why we measure it per business rather than quoting an average. Across the 161 HVAC companies we scanned in St. Louis, MO, 64% had no way for a customer to book outside business hours.
Why do HVAC companies in St. Louis, MO not show up in the map pack?
Usually incomplete or unverified Google Business Profiles, thin review velocity, and no service-area pages. 89% of the HVAC companies we scanned in St. Louis, MO were not appearing in the local pack for their core service terms.
