The State of Home-Services Demand Capture, 2026

How was this measured?

Between June and September 2026 we ran a Revenue Leak Scan against 9,509 independent HVAC and plumbing companies operating in 69 metros across 17 states (AL, AR, FL, GA, IA, IN, KY, MO, MS, NC, OH, OK, SC, TN, TX, VA, WI). Each scan checks the company's public web presence and Google Business Profile directly. 6,028 were HVAC, 3,481 plumbing. Every figure below is a count over those companies. Nothing is modelled or extrapolated, and no figure is carried over from businesses we didn’t scan.

What share of home-services companies offer online booking?

65.4% of the 9,509 companies we scanned had no way for a customer to book online.

HVAC 62.4%, plumbing 70.7%. It runs from 42.1% in Charlottesville, VA to 85.5% in El Paso, TX, a spread of 43.4 points.

How many home-services companies rank in the Google map pack?

83.7% of the 9,509 companies we scanned were not ranking in the local map pack for their core service terms.

HVAC 85.0%, plumbing 81.6%. It runs from 48.5% in Clarksville, TN to 96.9% in Sugar Land, TX, a spread of 48.4 points.

What happens when a customer calls a contractor after hours?

61.1% of the 9,509 companies we scanned had no after-hours capture, only a form with no response-time promise.

HVAC 57.6%, plumbing 67.3%. It runs from 42.1% in Charlottesville, VA to 80.2% in El Paso, TX, a spread of 38.1 points.

Do home-services companies have pages for the towns they serve?

72.8% of the 9,509 companies we scanned had no service-area pages for the towns around them.

HVAC 69.7%, plumbing 78.2%. It runs from 50.6% in Savannah, GA to 88.5% in El Paso, TX, a spread of 37.9 points.

How many contractors let customers text or chat?

89.6% of the 9,509 companies we scanned offered no chat or text intake.

HVAC 87.9%, plumbing 92.6%. It runs from 78.1% in Tuscaloosa, AL to 96.8% in Fayetteville, NC, a spread of 18.7 points.

Do contractor websites make it obvious how to book?

57.2% of the 9,509 companies we scanned had no clear call or booking action above the fold.

HVAC 56.5%, plumbing 58.3%. It runs from 44.9% in Waco, TX to 72.5% in Fort Wayne, IN, a spread of 27.6 points.

Can you tap to call a contractor from their website on a phone?

26.3% of the 9,509 companies we scanned had no click-to-call on mobile.

HVAC 25.6%, plumbing 27.5%. It runs from 8.9% in Savannah, GA to 41.8% in Durham, NC, a spread of 32.9 points.

Do contractors show their reviews on their website?

27.8% of the 9,509 companies we scanned did not show their reviews on their own site.

HVAC 26.3%, plumbing 30.5%. It runs from 12.8% in Lynchburg, VA to 40.7% in Columbia, SC, a spread of 27.9 points.

How many contractors ask for reviews systematically?

95.5% of the 9,509 companies we scanned had no systematic way of asking for reviews.

HVAC 93.5%, plumbing 98.9%. It runs from 84.4% in Tuscaloosa, AL to 98.3% in Spartanburg, SC, a spread of 13.9 points.

What share of contractor websites are template builds?

22.1% of the 9,509 companies we scanned were running a template or visibly dated website.

HVAC 21.3%, plumbing 23.6%. It runs from 9.1% in Clarksville, TN to 40.4% in Lynchburg, VA, a spread of 31.3 points.

How does it vary by state?

What did you measure and throw out?

A signal that fires on nearly every company is a broken detector, not a finding. These were measured and excluded rather than published:

• Not mobile-optimized measured 100.0% and was excluded because it fires on effectively every company scanned.

Can I cite this?

Yes. Cite it as: Builtward, The State of Home-Services Demand Capture, 2026, September 6, 2026, n=9,509. https://builtward.co/research/home-services-demand-capture-2026/ — and please link rather than reproducing the tables, so the numbers stay current as the corpus grows.