What we measured across 207 HVAC companies in Raleigh, NC: how many are missing the map pack, how many lose after-hours calls, and where the booked revenue leaks.
Measured September 6, 2026207 companies scanned
13 of 20 listed hold a pack position3,370 searches a month94% of the market is off the pack
The short version
Air Experts Heating & Cooling holds the top pack position we measured, with 8,504 Google reviews.
7,037 reviews is no guarantee of placement. Blanton's Air, Plumbing & Electric has them and does not appear in the pack for this search, and 7 of the companies listed here are in the same position.
Homeowners here run about 3,370 searches a month for HVAC help, which would cost roughly $173,555 a month to buy at $51.50 a click.
62% of the 207 HVAC companies we scanned had no way to book online, and 94% were absent from the local pack.
What we measured across 207 HVAC companies
3,370
Monthly searches for HVAC help in Raleigh, NC
207
HVAC companies scanned in Raleigh, NC
94%
Not ranking in the local map pack
62%
No way to book online
57%
No after-hours capture
70%
No service-area pages for nearby towns
Also measured across these 207 companies
Share
No click-to-call on mobile
26%
No chat or text intake
83%
No clear booking action above the fold
59%
Reviews not shown on their own site
26%
Median Google rating
4.9
Who you’re up againstAir Experts Heating & Cooling came up most often as the top local competitor across these 207 scans, with about 8,600 Google reviews. That's roughly 80x the 107 reviews the median HVAC company in this market has.
What the market is worth
Homeowners in Raleigh, NC run about 3,370 searches a month for HVAC help, and the busiest single term is “hvac companies raleigh” at 1,000. Buying that traffic costs about $51.50 a click right now, so the demand in this market prices at roughly $173,555 a month if you paid for all of it. With 94% of the HVAC companies we scanned absent from the map pack, close to 3,168 of those searches a month resolve without most local companies in the running.
When Raleigh, NC searches for HVAC
Actual monthly search counts for the twelve months to Jul, summed across the terms homeowners use. Demand runs 3.9 times higher in Jan than in Nov.
How to read this
Raleigh demand gets decided early
In Raleigh, HVAC demand is often captured before a homeowner studies several company websites. The map pack puts a short list in front of them at the moment they’re ready to call. Across the 207-company scan, 94% had no map-pack presence for the searches reviewed.
That makes the remaining traffic more expensive and less dependable. Companies outside the map results have to rely on paid clicks, organic listings, referrals, or brand searches to get considered.
Then the website has to turn that visit into a booked call. With 62% showing no online booking, much of that demand still flows through phone calls and basic forms. A missed call after hours, a slow form response, or an unclear next step can send the job to the company that answers first.
The leaks come from one disconnected system
The common issues clustered around the full path from search to dispatch. Sites were frequently weak on mobile, lacked a clear call or booking action near the top, and offered no text or live-chat intake. After-hours visitors often had only a form, with no response-time promise.
Local visibility had similar gaps. Service-area pages for surrounding towns were often missing, and many companies showed no consistent content engine. Review generation also appeared informal. With a median of 107 reviews, each completed job is an opportunity to build the proof that supports map visibility and conversion.
Reporting was another recurring gap. Without clear lead-source and spend tracking, owners can’t reliably connect marketing cost to booked work. That makes budget decisions depend on platform reports or call volume rather than revenue from completed jobs.
Start with the handoffs closest to revenue
First, test the mobile experience yourself. Search the core service terms, open the site, and try to request service after hours. Check whether the phone number stays visible, the form is short, text is available, and the customer knows when they’ll hear back.
Next, review the Google Business Profile, service categories, service areas, recent photos, and review-request process. The goal is a steady operating routine tied to completed jobs.
Finally, trace every lead into the field-service or call-tracking system. Source, call outcome, booking, job value, and marketing spend should connect. That’s where Raleigh HVAC companies can find wasted spend and missed demand fastest.
The 20 most visible HVAC companies in Raleigh, NC
Ordered by position in Google’s local pack for “hvac Raleigh NC”, then by review count. 13 hold a pack position. Click any column heading to sort.
Pack
Company
Best for
Reviews
Rating
Town pages
Books online
1
Air Experts Heating & Cooling
Most reviewed in this market
8,504
4.9
36
Yes
3
MMAGIC HVAC LLC
Holds a pack position
35
5.0
0
—
4
Raleigh Heating and Air
In the pack, books online
632
4.7
8
Yes
6
Thermo Direct, Inc.
In the pack, books online
2,292
4.8
0
Yes
8
Comfort Monster Heating & Air
In the pack, books online
1,083
4.9
0
Yes
10
Cool Change Heating and Air
Holds a pack position
371
4.9
0
—
12
Air Works Heating & Air
Highest rated with real volume
680
5.0
1
Yes
13
Yellow Dot Heating & Air Conditioning
Widest published service area
4,320
4.8
113
Yes
14
All American Heating, Air & Plumbing
In the pack, books online
781
4.9
34
Yes
17
Icy Hot Heating and Air Conditioning
In the pack, books online
141
4.9
12
Yes
18
Tech-On-Deck Heating, Air & Electric
Holds a pack position
416
5.0
0
—
19
Parker and Company Heating and Air
In the pack, books online
147
5.0
6
Yes
20
United Heating and Cooling
In the pack, books online
116
4.9
0
Yes
—
Blanton's Air, Plumbing & Electric
Heavily reviewed, outside the pack
7,037
4.9
31
Yes
—
AnyDay Heating & Cooling
Heavily reviewed, outside the pack
2,344
4.8
0
—
—
Weather Master Heating & Air Conditioning
Heavily reviewed, outside the pack
2,327
4.7
21
—
—
Modern Mechanical HVAC
Heavily reviewed, outside the pack
2,230
4.9
9
—
—
Island Breeze HVAC
Heavily reviewed, outside the pack
2,213
4.7
0
—
—
Mitchell Heating & Cooling
Heavily reviewed, outside the pack
2,041
4.9
11
Yes
—
Progressive | Plumbing, Heating & Air, Electrical
Books online
1,845
4.6
0
Yes
One caveat on pack position. Google recalculates local
results from the searcher’s own location, so a company can lead its own
suburb and be absent from a search centred on Raleigh. Independent
testing has found local results varying by around 47% between points a mile
apart. Read “not in the pack” as not in it for this one search,
not as invisible.
Company by company
What we measured on each one. “Not advertised” means we did not find it where we looked, which is not the same as the company not offering it.
Air Experts Heating & Cooling
Pack #1
Most reviewed in this market. Google places Air Experts Heating & Cooling at position 1 of the twenty local results we measured for this search. Its sitemap carries 36 service-area pages for surrounding towns.
Reviews 8,504Rating 4.9Town pages 36Online booking YesServing since 1986
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeLicensed and insuredHiringfrom 5 pages of their site
What we found
8,504 Google reviews at 4.9
Appears at position 1 in the local pack
36 service-area pages for nearby towns
M
MAGIC HVAC LLC
Pack #3
Holds a pack position. Google places MAGIC HVAC LLC at position 3 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 35Rating 5.0Town pages 0Online booking Not advertised
What we found
Appears at position 3 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Raleigh Heating and Air
Pack #4
In the pack, books online. Google places Raleigh Heating and Air at position 4 of the twenty local results we measured for this search. Its sitemap carries 8 service-area pages for surrounding towns.
Reviews 632Rating 4.7Town pages 8Online booking YesServing since 1986
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeLicensed and insuredHiringfrom 5 pages of their site
What we found
4.7 across 632 reviews
Appears at position 4 in the local pack
8 service-area pages for nearby towns
Thermo Direct, Inc.
Pack #6
In the pack, books online. Google places Thermo Direct, Inc. at position 6 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesfrom 2 pages of their site
What we found
2,292 Google reviews at 4.8
Appears at position 6 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
Comfort Monster Heating & Air
Pack #8
In the pack, books online. Google places Comfort Monster Heating & Air at position 8 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesUp-front or flat-rate pricingCommercial workfrom 5 pages of their site
What we found
1,083 Google reviews at 4.9
Appears at position 8 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
Cool Change Heating and Air
Pack #10
Holds a pack position. Google places Cool Change Heating and Air at position 10 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 371Rating 4.9Town pages 0Online booking Not advertised
Same-day appointmentsWarranty or guaranteeFree estimatesfrom 1 page of their site
What we found
4.9 across 371 reviews
Appears at position 10 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Air Works Heating & Air
Pack #12
Highest rated with real volume. Google places Air Works Heating & Air at position 12 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
Reviews 680Rating 5.0Town pages 1Online booking YesServing since 2007
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeUp-front or flat-rate pricingHiringfrom 5 pages of their site
What we found
5.0 across 680 reviews
Appears at position 12 in the local pack
Booking or scheduling tool on the homepage
Yellow Dot Heating & Air Conditioning
Pack #13
Widest published service area. Google places Yellow Dot Heating & Air Conditioning at position 13 of the twenty local results we measured for this search. Its sitemap carries 113 service-area pages for surrounding towns.
Reviews 4,320Rating 4.8Town pages 113Online booking YesServing since 2002
24/7 or emergency serviceFinancingWarranty or guaranteeFree estimatesLicensed and insuredCommercial workfrom 5 pages of their site
What we found
4,320 Google reviews at 4.8
Appears at position 13 in the local pack
113 service-area pages for nearby towns
All American Heating, Air & Plumbing
Pack #14
In the pack, books online. Google places All American Heating, Air & Plumbing at position 14 of the twenty local results we measured for this search. Its sitemap carries 34 service-area pages for surrounding towns.
Reviews 781Rating 4.9Town pages 34Online booking YesServing since 2001
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeCommercial workfrom 4 pages of their site
What we found
4.9 across 781 reviews
Appears at position 14 in the local pack
34 service-area pages for nearby towns
Icy Hot Heating and Air Conditioning
Pack #17
In the pack, books online. Google places Icy Hot Heating and Air Conditioning at position 17 of the twenty local results we measured for this search. Its sitemap carries 12 service-area pages for surrounding towns.
Reviews 141Rating 4.9Town pages 12Online booking YesServing since 2008
24/7 or emergency serviceSame-day appointmentsMaintenance plan or membershipWarranty or guaranteeFree estimatesUp-front or flat-rate pricingLicensed and insuredCommercial workfrom 5 pages of their site
What we found
4.9 across 141 reviews
Appears at position 17 in the local pack
12 service-area pages for nearby towns
Tech-On-Deck Heating, Air & Electric
Pack #18
Holds a pack position. Google places Tech-On-Deck Heating, Air & Electric at position 18 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 416Rating 5.0Town pages 0Online booking Not advertised
Maintenance plan or membershipUp-front or flat-rate pricingLicensed and insuredCommercial workfrom 3 pages of their site
What we found
5.0 across 416 reviews
Appears at position 18 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Parker and Company Heating and Air
Pack #19
In the pack, books online. Google places Parker and Company Heating and Air at position 19 of the twenty local results we measured for this search. Its sitemap carries 6 service-area pages for surrounding towns.
In the pack, books online. Google places United Heating and Cooling at position 20 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesCommercial workfrom 4 pages of their site
What we found
4.9 across 116 reviews
Appears at position 20 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
Blanton's Air, Plumbing & Electric
Not in pack
Heavily reviewed, outside the pack. Blanton's Air, Plumbing & Electric did not appear in the twenty local results we measured for this search. Its sitemap carries 31 service-area pages for surrounding towns.
Reviews 7,037Rating 4.9Town pages 31Online booking YesServing since 1951
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeUp-front or flat-rate pricingfrom 5 pages of their site
What we found
7,037 Google reviews at 4.9
31 service-area pages for nearby towns
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
AnyDay Heating & Cooling
Not in pack
Heavily reviewed, outside the pack. AnyDay Heating & Cooling did not appear in the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 2,344Rating 4.8Town pages 0Online booking Not advertised
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteefrom 2 pages of their site
What we found
2,344 Google reviews at 4.8
What we did not find
Not in the twenty local results for this search
No service-area pages found on the sitemap
No booking tool found on the homepage
Weather Master Heating & Air Conditioning
Not in pack
Heavily reviewed, outside the pack. Weather Master Heating & Air Conditioning did not appear in the twenty local results we measured for this search. Its sitemap carries 21 service-area pages for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 2,327Rating 4.7Town pages 21Online booking Not advertisedServing since 1977
24/7 or emergency serviceFinancingWarranty or guaranteeLicensed and insuredHiringfrom 3 pages of their site
What we found
2,327 Google reviews at 4.7
21 service-area pages for nearby towns
What we did not find
Not in the twenty local results for this search
No booking tool found on the homepage
Modern Mechanical HVAC
Not in pack
Heavily reviewed, outside the pack. Modern Mechanical HVAC did not appear in the twenty local results we measured for this search. Its sitemap carries 9 service-area pages for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 2,230Rating 4.9Town pages 9Online booking Not advertisedServing since 2007
FinancingMaintenance plan or membershipWarranty or guaranteeCommercial workfrom 4 pages of their site
What we found
2,230 Google reviews at 4.9
9 service-area pages for nearby towns
What we did not find
Not in the twenty local results for this search
No booking tool found on the homepage
Island Breeze HVAC
Not in pack
Heavily reviewed, outside the pack. Island Breeze HVAC did not appear in the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 2,213Rating 4.7Town pages 0Online booking Not advertised
Same-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteefrom 3 pages of their site
What we found
2,213 Google reviews at 4.7
What we did not find
Not in the twenty local results for this search
No service-area pages found on the sitemap
No booking tool found on the homepage
Mitchell Heating & Cooling
Not in pack
Heavily reviewed, outside the pack. Mitchell Heating & Cooling did not appear in the twenty local results we measured for this search. Its sitemap carries 11 service-area pages for surrounding towns.
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeUp-front or flat-rate pricingCommercial workfrom 3 pages of their site
What we found
2,041 Google reviews at 4.9
11 service-area pages for nearby towns
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
Progressive | Plumbing, Heating & Air, Electrical
Not in pack
Books online. Progressive | Plumbing, Heating & Air, Electrical did not appear in the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
Reviews 1,845Rating 4.6Town pages 0Online booking YesServing since 1983
24/7 or emergency serviceSame-day appointmentsFinancingWarranty or guaranteeFree estimatesUp-front or flat-rate pricingCommercial workfrom 4 pages of their site
What we found
1,845 Google reviews at 4.6
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
No service-area pages found on the sitemap
Method
We found every HVAC company listed on Google within 30km of
Raleigh, NC carrying more than 10 reviews and a working website, then read
each site and checked each company against Google’s local results.
207 companies here; 207 of them are in
the percentages above.
Pack position is the company’s place in the twenty-result
local finder for “hvac Raleigh
NC”. Each position is assigned to one business; where two
companies could equally claim one, neither is given it.
Town pages counts service-area pages on the company’s own
sitemap. Online booking means a booking or scheduling tool was on
the homepage. Reviews and rating are Google’s.
Search volumes and click costs are Google Ads’ own figures, and a demand
value is what that traffic would cost to buy, not revenue anyone earned.
Nobody paid to be listed or ranked here, and no listing was excluded on
request. We publish only what we measured directly.
Common questions about HVAC in Raleigh, NC
How much revenue does an HVAC company in Raleigh, NC lose to missed calls?
It depends on ticket size and call volume, which is why we measure it per business rather than quoting an average. Across the 207 HVAC companies we scanned in Raleigh, NC, 62% had no way for a customer to book outside business hours.
Why do HVAC companies in Raleigh, NC not show up in the map pack?
Usually incomplete or unverified Google Business Profiles, thin review velocity, and no service-area pages. 94% of the HVAC companies we scanned in Raleigh, NC were not appearing in the local pack for their core service terms.
