What we measured across 123 HVAC companies in Milwaukee, WI: how many are missing the map pack, how many lose after-hours calls, and where the booked revenue leaks.
Measured September 6, 2026123 companies scanned
18 of 20 listed hold a pack position1,350 searches a month85% of the market is off the pack
The short version
Air Solutions Heating & Cooling, LLC holds the top pack position we measured, with 117 Google reviews.
5,462 reviews is no guarantee of placement. Roman Home Services - Electric, Plumbing, Heating & Cooling has them and does not appear in the pack for this search, and 2 of the companies listed here are in the same position.
Homeowners here run about 1,350 searches a month for HVAC help, which would cost roughly $57,847 a month to buy at $42.85 a click.
61% of the 123 HVAC companies we scanned had no way to book online, and 85% were absent from the local pack.
What we measured across 123 HVAC companies
1,350
Monthly searches for HVAC help in Milwaukee, WI
123
HVAC companies scanned in Milwaukee, WI
85%
Not ranking in the local map pack
61%
No way to book online
55%
No after-hours capture
71%
No service-area pages for nearby towns
Also measured across these 123 companies
Share
No click-to-call on mobile
32%
No chat or text intake
84%
No clear booking action above the fold
58%
Reviews not shown on their own site
30%
Median Google rating
4.8
Who you’re up againstBecker Boiler Co., Inc. came up most often as the top local competitor across these 123 scans, with about 7 Google reviews. That's roughly 0x the 78 reviews the median HVAC company in this market has.
What the market is worth
Homeowners in Milwaukee, WI run about 1,350 searches a month for HVAC help, and the busiest single term is “hvac companies milwaukee” at 320. Buying that traffic costs about $42.85 a click right now, so the demand in this market prices at roughly $57,847 a month if you paid for all of it. With 85% of the HVAC companies we scanned absent from the map pack, close to 1,148 of those searches a month resolve without most local companies in the running.
When Milwaukee, WI searches for HVAC
Actual monthly search counts for the twelve months to Jul, summed across the terms homeowners use. Demand runs 7.0 times higher in Oct than in May.
How to read this
Demand is being decided before the phone rings
When 79% of the scanned companies don’t appear in the map pack, a large share of local demand is being routed elsewhere. Homeowners searching for HVAC service often choose from the businesses Google places directly in front of them.
The next leak comes after the click. With 84% lacking online booking, most companies still require the homeowner to call, wait, or submit a general form. That creates avoidable drop-off during evenings, weekends, and busy weather periods. The contractor that makes the next step clear and immediate has a practical advantage, even when several companies look equally credible.
The median review count of 170 suggests that basic reputation alone may not separate a company. Reviews still matter, but visibility and intake determine whether that reputation gets seen and converted into a lead.
The leaks share the same source
The common problems cluster around a disconnected customer journey.
Many sites weren’t mobile-optimized, lacked a clear call or booking action near the top, and offered no text or live-chat option. After-hours visitors often reached a form without a response-time promise. These issues compound. A homeowner arrives from a phone, struggles to act, and keeps searching.
The same disconnect appears upstream and downstream. Missing service-area pages limit relevance for searches around Milwaukee. Weak review-management systems slow the steady flow of recent feedback. Limited source and spend reporting leaves owners unsure which channels produced booked work. When field-service software isn’t visibly connected to intake, scheduling and follow-up can depend on manual handoffs.
Where to look first
Start with the path a homeowner takes on a phone.
Search your core services from within the areas you want to serve. Check whether your company appears in the map pack and whether the listing leads to the right page. Review your Google Business Profile services, categories, service areas, photos, and review activity.
Then test every intake route yourself. Call after hours. Submit the form. Try to book from a phone. Confirm that calls, forms, texts, and bookings reach someone quickly and carry a trackable source into the office.
Once that path works, build service-area pages around the towns you can serve profitably. Add a consistent review request process after completed jobs. Reporting should tie spend and lead source to booked calls and completed revenue, so the next decision is based on work sold rather than lead volume alone.
The 20 most visible HVAC companies in Milwaukee, WI
Ordered by position in Google’s local pack for “hvac Milwaukee WI”, then by review count. 18 hold a pack position. Click any column heading to sort.
Pack
Company
Best for
Reviews
Rating
Town pages
Books online
2
Air Solutions Heating & Cooling, LLC
Top of the local pack
117
5.0
0
—
3
RJ Heating and Air Conditioning LLC
Holds a pack position
201
4.7
1
—
4
Burkhardt Heating, Cooling, Plumbing & Electric
In the pack, books online
2,148
4.8
3
Yes
5
West Allis Heating, Cooling, Plumbing, and Electrical
In the pack, books online
2,441
4.8
1
Yes
6
Icy Hot HVAC - Boiler, Furnace & AC Repair
Holds a pack position
65
4.9
0
—
7
DDevix Heating and Cooling
Holds a pack position
199
4.9
0
—
8
Action Heating & Cooling
Holds a pack position
233
4.4
1
—
9
Third Coast HVAC, AC & Furnace Repair
Highest rated with real volume
461
5.0
34
Yes
10
O & W Heating and Cooling and Furnace, boiler, water heater install & repair
Holds a pack position
220
4.9
0
—
11
Oasis Heating & Air Conditioning LLC
In the pack, books online
92
4.8
0
Yes
13
ABC Plumbing, Sewer, Heating, Cooling & Electric
Holds a pack position
276
4.9
0
—
14
Gross Heating & Air Conditioning
In the pack, books online
387
4.9
1
Yes
15
Nimmer Heating & Air Conditioning, Inc.
In the pack, books online
985
4.9
2
Yes
17
E & R Heating and Cooling
Holds a pack position
204
5.0
0
—
18
Quality Heating, Cooling, Plumbing & Electric
In the pack, books online
1,318
4.9
12
Yes
19
Mr. Furnace Heating and Cooling
In the pack, books online
65
4.9
1
Yes
20
Uttke Heating, Cooling & Plumbing
Holds a pack position
119
4.7
1
—
21
Stramowski Heating Inc
In the pack, books online
717
4.7
1
Yes
—
Roman Home Services - Electric, Plumbing, Heating & Cooling
Most reviewed in this market
5,462
4.9
47
Yes
—
CCapital Heating, Cooling, Electric, and Plumbing
Heavily reviewed, outside the pack
3,374
4.7
0
Yes
One caveat on pack position. Google recalculates local
results from the searcher’s own location, so a company can lead its own
suburb and be absent from a search centred on Milwaukee. Independent
testing has found local results varying by around 47% between points a mile
apart. Read “not in the pack” as not in it for this one search,
not as invisible.
Company by company
What we measured on each one. “Not advertised” means we did not find it where we looked, which is not the same as the company not offering it.
Air Solutions Heating & Cooling, LLC
Pack #2
Top of the local pack. Google places Air Solutions Heating & Cooling, LLC at position 2 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 117Rating 5.0Town pages 0Online booking Not advertised
FinancingUp-front or flat-rate pricingfrom 1 page of their site
What we found
5.0 across 117 reviews
Appears at position 2 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
RJ Heating and Air Conditioning LLC
Pack #3
Holds a pack position. Google places RJ Heating and Air Conditioning LLC at position 3 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 201Rating 4.7Town pages 1Online booking Not advertisedServing since 1976
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeUp-front or flat-rate pricingfrom 4 pages of their site
What we found
4.7 across 201 reviews
Appears at position 3 in the local pack
What we did not find
No booking tool found on the homepage
Burkhardt Heating, Cooling, Plumbing & Electric
Pack #4
In the pack, books online. Google places Burkhardt Heating, Cooling, Plumbing & Electric at position 4 of the twenty local results we measured for this search. Its sitemap carries 3 service-area pages for surrounding towns.
Reviews 2,148Rating 4.8Town pages 3Online booking YesServing since 1961
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipUp-front or flat-rate pricingCommercial workHiringfrom 4 pages of their site
What we found
2,148 Google reviews at 4.8
Appears at position 4 in the local pack
Booking or scheduling tool on the homepage
West Allis Heating, Cooling, Plumbing, and Electrical
Pack #5
In the pack, books online. Google places West Allis Heating, Cooling, Plumbing, and Electrical at position 5 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
Reviews 2,441Rating 4.8Town pages 1Online booking YesServing since 1959
24/7 or emergency serviceFinancingMaintenance plan or membershipCommercial workfrom 5 pages of their site
What we found
2,441 Google reviews at 4.8
Appears at position 5 in the local pack
Booking or scheduling tool on the homepage
Icy Hot HVAC - Boiler, Furnace & AC Repair
Pack #6
Holds a pack position. Google places Icy Hot HVAC - Boiler, Furnace & AC Repair at position 6 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 65Rating 4.9Town pages 0Online booking Not advertised
24/7 or emergency serviceWarranty or guaranteeFree estimatesCommercial workfrom 2 pages of their site
What we found
Appears at position 6 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
D
Devix Heating and Cooling
Pack #7
Holds a pack position. Google places Devix Heating and Cooling at position 7 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 199Rating 4.9Town pages 0Online booking Not advertised
Free estimatesCommercial workfrom 1 page of their site
What we found
4.9 across 199 reviews
Appears at position 7 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Action Heating & Cooling
Pack #8
Holds a pack position. Google places Action Heating & Cooling at position 8 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 233Rating 4.4Town pages 1Online booking Not advertisedServing since 1972
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesCommercial workHiringfrom 4 pages of their site
What we found
4.4 across 233 reviews
Appears at position 8 in the local pack
What we did not find
No booking tool found on the homepage
Third Coast HVAC, AC & Furnace Repair
Pack #9
Highest rated with real volume. Google places Third Coast HVAC, AC & Furnace Repair at position 9 of the twenty local results we measured for this search. Its sitemap carries 34 service-area pages for surrounding towns.
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeLicensed and insuredCommercial workfrom 5 pages of their site
What we found
5.0 across 461 reviews
Appears at position 9 in the local pack
34 service-area pages for nearby towns
O & W Heating and Cooling and Furnace, boiler, water heater install & repair
Pack #10
Holds a pack position. Google places O & W Heating and Cooling and Furnace, boiler, water heater install & repair at position 10 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 220Rating 4.9Town pages 0Online booking Not advertised
24/7 or emergency serviceSame-day appointmentsWarranty or guaranteefrom 1 page of their site
What we found
4.9 across 220 reviews
Appears at position 10 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Oasis Heating & Air Conditioning LLC
Pack #11
In the pack, books online. Google places Oasis Heating & Air Conditioning LLC at position 11 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
Reviews 92Rating 4.8Town pages 0Online booking YesServing since 2018
24/7 or emergency serviceFinancingWarranty or guaranteeUp-front or flat-rate pricingLicensed and insuredCommercial workfrom 3 pages of their site
What we found
Appears at position 11 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
ABC Plumbing, Sewer, Heating, Cooling & Electric
Pack #13
Holds a pack position. Google places ABC Plumbing, Sewer, Heating, Cooling & Electric at position 13 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 276Rating 4.9Town pages 0Online booking Not advertised
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesfrom 3 pages of their site
What we found
4.9 across 276 reviews
Appears at position 13 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Gross Heating & Air Conditioning
Pack #14
In the pack, books online. Google places Gross Heating & Air Conditioning at position 14 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
Reviews 387Rating 4.9Town pages 1Online booking YesServing since 1925
Same-day appointmentsFinancingMaintenance plan or membershipfrom 5 pages of their site
What we found
4.9 across 387 reviews
Appears at position 14 in the local pack
Booking or scheduling tool on the homepage
Nimmer Heating & Air Conditioning, Inc.
Pack #15
In the pack, books online. Google places Nimmer Heating & Air Conditioning, Inc. at position 15 of the twenty local results we measured for this search. Its sitemap carries 2 service-area pages for surrounding towns.
Reviews 985Rating 4.9Town pages 2Online booking YesServing since 1986
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesUp-front or flat-rate pricingCommercial workfrom 4 pages of their site
What we found
4.9 across 985 reviews
Appears at position 15 in the local pack
Booking or scheduling tool on the homepage
E & R Heating and Cooling
Pack #17
Holds a pack position. Google places E & R Heating and Cooling at position 17 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 204Rating 5.0Town pages 0Online booking Not advertisedServing since 2003
24/7 or emergency serviceSame-day appointmentsWarranty or guaranteeFree estimatesUp-front or flat-rate pricingLicensed and insuredCommercial workfrom 1 page of their site
What we found
5.0 across 204 reviews
Appears at position 17 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Quality Heating, Cooling, Plumbing & Electric
Pack #18
In the pack, books online. Google places Quality Heating, Cooling, Plumbing & Electric at position 18 of the twenty local results we measured for this search. Its sitemap carries 12 service-area pages for surrounding towns.
Reviews 1,318Rating 4.9Town pages 12Online booking YesServing since 1961
24/7 or emergency serviceMaintenance plan or membershipWarranty or guaranteeFree estimatesCommercial workfrom 4 pages of their site
What we found
1,318 Google reviews at 4.9
Appears at position 18 in the local pack
12 service-area pages for nearby towns
Mr. Furnace Heating and Cooling
Pack #19
In the pack, books online. Google places Mr. Furnace Heating and Cooling at position 19 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
Reviews 65Rating 4.9Town pages 1Online booking YesServing since 1983
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesCommercial workfrom 4 pages of their site
What we found
Appears at position 19 in the local pack
Booking or scheduling tool on the homepage
Uttke Heating, Cooling & Plumbing
Pack #20
Holds a pack position. Google places Uttke Heating, Cooling & Plumbing at position 20 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 119Rating 4.7Town pages 1Online booking Not advertisedServing since 1946
24/7 or emergency serviceFinancingWarranty or guaranteefrom 2 pages of their site
What we found
4.7 across 119 reviews
Appears at position 20 in the local pack
What we did not find
No booking tool found on the homepage
Stramowski Heating Inc
Pack #21
In the pack, books online. Google places Stramowski Heating Inc at position 21 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
24/7 or emergency serviceFinancingWarranty or guaranteeFree estimatesfrom 2 pages of their site
What we found
4.7 across 717 reviews
Appears at position 21 in the local pack
Booking or scheduling tool on the homepage
Roman Home Services - Electric, Plumbing, Heating & Cooling
Not in pack
Most reviewed in this market. Roman Home Services - Electric, Plumbing, Heating & Cooling did not appear in the twenty local results we measured for this search. Its sitemap carries 47 service-area pages for surrounding towns.
Reviews 5,462Rating 4.9Town pages 47Online booking YesServing since 1929
24/7 or emergency serviceSame-day appointmentsFinancingCommercial workfrom 4 pages of their site
What we found
5,462 Google reviews at 4.9
47 service-area pages for nearby towns
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
C
Capital Heating, Cooling, Electric, and Plumbing
Not in pack
Heavily reviewed, outside the pack. Capital Heating, Cooling, Electric, and Plumbing did not appear in the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
24/7 or emergency serviceSame-day appointmentsFinancingWarranty or guaranteeFree estimatesfrom 1 page of their site
What we found
3,374 Google reviews at 4.7
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
No service-area pages found on the sitemap
Method
We found every HVAC company listed on Google within 30km of
Milwaukee, WI carrying more than 10 reviews and a working website, then read
each site and checked each company against Google’s local results.
123 companies here; 123 of them are in
the percentages above.
Pack position is the company’s place in the twenty-result
local finder for “hvac Milwaukee
WI”. Each position is assigned to one business; where two
companies could equally claim one, neither is given it.
Town pages counts service-area pages on the company’s own
sitemap. Online booking means a booking or scheduling tool was on
the homepage. Reviews and rating are Google’s.
Search volumes and click costs are Google Ads’ own figures, and a demand
value is what that traffic would cost to buy, not revenue anyone earned.
Nobody paid to be listed or ranked here, and no listing was excluded on
request. We publish only what we measured directly.
Common questions about HVAC in Milwaukee, WI
How much revenue does an HVAC company in Milwaukee, WI lose to missed calls?
It depends on ticket size and call volume, which is why we measure it per business rather than quoting an average. Across the 123 HVAC companies we scanned in Milwaukee, WI, 61% had no way for a customer to book outside business hours.
Why do HVAC companies in Milwaukee, WI not show up in the map pack?
Usually incomplete or unverified Google Business Profiles, thin review velocity, and no service-area pages. 85% of the HVAC companies we scanned in Milwaukee, WI were not appearing in the local pack for their core service terms.
