What we measured across 162 HVAC companies in Indianapolis, IN: how many are missing the map pack, how many lose after-hours calls, and where the booked revenue leaks.
Measured September 6, 2026162 companies scanned
15 of 20 listed hold a pack position3,990 searches a month91% of the market is off the pack
The short version
Bolls Heating & Cooling holds the top pack position we measured, with 600 Google reviews.
10,931 reviews is no guarantee of placement. Peterman Brothers Heating Cooling Plumbing has them and does not appear in the pack for this search, and 5 of the companies listed here are in the same position.
Homeowners here run about 3,990 searches a month for HVAC help, which would cost roughly $211,509 a month to buy at $53.01 a click.
59% of the 162 HVAC companies we scanned had no way to book online, and 91% were absent from the local pack.
What we measured across 162 HVAC companies
3,990
Monthly searches for HVAC help in Indianapolis, IN
162
HVAC companies scanned in Indianapolis, IN
91%
Not ranking in the local map pack
59%
No way to book online
53%
No after-hours capture
65%
No service-area pages for nearby towns
Also measured across these 162 companies
Share
No click-to-call on mobile
30%
No chat or text intake
88%
No clear booking action above the fold
59%
Reviews not shown on their own site
25%
Median Google rating
4.9
Who you’re up againstBolls Heating & Cooling came up most often as the top local competitor across these 162 scans, with about 629 Google reviews. That's roughly 8x the 79 reviews the median HVAC company in this market has.
What the market is worth
Homeowners in Indianapolis, IN run about 3,990 searches a month for HVAC help, and the busiest single term is “ac repair indianapolis” at 720. Buying that traffic costs about $53.01 a click right now, so the demand in this market prices at roughly $211,509 a month if you paid for all of it. With 91% of the HVAC companies we scanned absent from the map pack, close to 3,631 of those searches a month resolve without most local companies in the running.
When Indianapolis, IN searches for HVAC
Actual monthly search counts for the twelve months to Jul, summed across the terms homeowners use. Demand runs 8.4 times higher in Aug than in Feb.
How to read this
The money is won before the phone rings
In Indianapolis, map visibility and intake are breaking at the same time. With 91% of scanned companies absent from the map pack and 81% lacking online booking, demand tends to flow toward the few contractors that are both easy to find and easy to contact.
That matters most during evenings, weekends, and weather-driven demand. A homeowner who can’t schedule, text, or get a clear response-time expectation will keep moving. Phone-only intake can still work, but every missed call becomes expensive when the company already paid to create the visit.
The median review count of 121 also suggests reputation depth is uneven. Companies with a steady review process can build an advantage that feeds map visibility and conversion over time.
The leaks share the same cause
The common problems clustered around a weak path from search to booked call. Mobile usability was poor. Calls to action were often buried. Live chat, text intake, online scheduling, and after-hours capture were usually missing.
The acquisition side showed similar gaps. Many companies lacked useful service-area pages for the towns around Indianapolis. Ongoing content was uncommon. Review generation appeared manual or inconsistent.
We also found little visible evidence of lead-source reporting or connected field-service systems. An outside scan can’t confirm internal operations, but the public experience points to the same issue: marketing, intake, dispatch, and review collection often operate as separate tasks. That makes it harder to see which spend produces booked and completed work.
Where to look first
Start with the full path on a phone. Search the core services, open the map results, visit the site, and try to book after hours. Check whether the company appears, whether the next action is obvious, and whether every call, form, text, and booking reaches a tracked queue.
Then tighten the Google Business Profile, review categories and service areas, and build a consistent review request into job completion. Review volume grows more reliably when the request has an owner and a trigger inside the operating process.
Finally, inspect reporting by lead source through booked job and collected revenue. That’s where wasted spend becomes visible. Once tracking is clean, service-area pages, content, and paid campaigns can be judged by the work they produce rather than traffic alone.
The 20 most visible HVAC companies in Indianapolis, IN
Ordered by position in Google’s local pack for “hvac Indianapolis IN”, then by review count. 15 hold a pack position. Click any column heading to sort.
Pack
Company
Best for
Reviews
Rating
Town pages
Books online
1
Bolls Heating & Cooling
Top of the local pack
600
4.9
7
Yes
2
Love Heating & Air Conditioning, Inc.
Holds a pack position
72
4.2
0
—
3
MMasters Heating & Cooling
Holds a pack position
894
4.9
47
—
5
Chapman Heating, Air Conditioning, Plumbing and Electrical
In the pack, books online
7,240
4.9
7
Yes
6
HomeSense
In the pack, books online
672
4.9
5
Yes
7
HHowald Heating, Air Conditioning & Plumbing
Holds a pack position
2,136
4.9
0
—
8
Thiele
Holds a pack position
667
4.8
1
—
11
Northern Comfort Systems
In the pack, books online
502
4.9
39
Yes
12
Roy Rogers Heating & Air
In the pack, books online
621
4.9
0
Yes
13
A Perfect Climate Heating & Cooling
Holds a pack position
954
4.9
1
—
14
HHomeSense
In the pack, books online
1,588
4.9
0
Yes
15
Comfort Pro Heating & Cooling LLC
In the pack, books online
229
4.9
1
Yes
17
Fellowship Heating & Cooling
In the pack, books online
415
5.0
1
Yes
19
LCS Heating and Cooling
In the pack, books online
1,528
4.9
0
Yes
20
All Pro Heating, Air and Plumbing
Highest rated with real volume
1,766
5.0
4
Yes
—
Peterman Brothers Heating Cooling Plumbing
Most reviewed in this market
10,931
4.8
11
Yes
—
Mister Quik Home Services
Heavily reviewed, outside the pack
8,547
4.7
2
Yes
—
WWilliams Comfort Air - Heating Cooling Plumbing Electrical
Widest published service area
6,704
4.8
97
Yes
—
Hope Plumbing, Heating & Cooling
Heavily reviewed, outside the pack
6,466
4.8
1
Yes
—
SService Plus Heating, Cooling, Plumbing & Electrical
Heavily reviewed, outside the pack
5,388
4.8
83
—
One caveat on pack position. Google recalculates local
results from the searcher’s own location, so a company can lead its own
suburb and be absent from a search centred on Indianapolis. Independent
testing has found local results varying by around 47% between points a mile
apart. Read “not in the pack” as not in it for this one search,
not as invisible.
Company by company
What we measured on each one. “Not advertised” means we did not find it where we looked, which is not the same as the company not offering it.
Bolls Heating & Cooling
Pack #1
Top of the local pack. Google places Bolls Heating & Cooling at position 1 of the twenty local results we measured for this search. Its sitemap carries 7 service-area pages for surrounding towns.
Reviews 600Rating 4.9Town pages 7Online booking YesServing since 1948
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipCommercial workHiringfrom 4 pages of their site
What we found
4.9 across 600 reviews
Appears at position 1 in the local pack
7 service-area pages for nearby towns
Love Heating & Air Conditioning, Inc.
Pack #2
Holds a pack position. Google places Love Heating & Air Conditioning, Inc. at position 2 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 72Rating 4.2Town pages 0Online booking Not advertisedServing since 1920
24/7 or emergency serviceFinancingWarranty or guaranteeCommercial workfrom 5 pages of their site
What we found
Appears at position 2 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
M
Masters Heating & Cooling
Pack #3
Holds a pack position. Google places Masters Heating & Cooling at position 3 of the twenty local results we measured for this search. Its sitemap carries 47 service-area pages for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 894Rating 4.9Town pages 47Online booking Not advertisedServing since 1980
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesUp-front or flat-rate pricingLicensed and insuredCommercial workHiringfrom 5 pages of their site
What we found
4.9 across 894 reviews
Appears at position 3 in the local pack
47 service-area pages for nearby towns
What we did not find
No booking tool found on the homepage
Chapman Heating, Air Conditioning, Plumbing and Electrical
Pack #5
In the pack, books online. Google places Chapman Heating, Air Conditioning, Plumbing and Electrical at position 5 of the twenty local results we measured for this search. Its sitemap carries 7 service-area pages for surrounding towns.
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeUp-front or flat-rate pricingCommercial workHiringfrom 4 pages of their site
What we found
7,240 Google reviews at 4.9
Appears at position 5 in the local pack
7 service-area pages for nearby towns
HomeSense
Pack #6
In the pack, books online. Google places HomeSense at position 6 of the twenty local results we measured for this search. Its sitemap carries 5 service-area pages for surrounding towns.
Reviews 672Rating 4.9Town pages 5Online booking YesServing since 2015
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesLicensed and insuredHiringfrom 5 pages of their site
What we found
4.9 across 672 reviews
Appears at position 6 in the local pack
5 service-area pages for nearby towns
H
Howald Heating, Air Conditioning & Plumbing
Pack #7
Holds a pack position. Google places Howald Heating, Air Conditioning & Plumbing at position 7 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site. No booking or scheduling tool was advertised on the homepage.
Reviews 2,136Rating 4.9Town pages 0Online booking Not advertised
What we found
2,136 Google reviews at 4.9
Appears at position 7 in the local pack
What we did not find
No service-area pages found on the sitemap
No booking tool found on the homepage
Thiele
Pack #8
Holds a pack position. Google places Thiele at position 8 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 667Rating 4.8Town pages 1Online booking Not advertised
Maintenance plan or membershipWarranty or guaranteeCommercial workfrom 2 pages of their site
What we found
4.8 across 667 reviews
Appears at position 8 in the local pack
What we did not find
No booking tool found on the homepage
Northern Comfort Systems
Pack #11
In the pack, books online. Google places Northern Comfort Systems at position 11 of the twenty local results we measured for this search. Its sitemap carries 39 service-area pages for surrounding towns.
Reviews 502Rating 4.9Town pages 39Online booking YesServing since 2001
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesUp-front or flat-rate pricingLicensed and insuredCommercial workHiringfrom 5 pages of their site
What we found
4.9 across 502 reviews
Appears at position 11 in the local pack
39 service-area pages for nearby towns
Roy Rogers Heating & Air
Pack #12
In the pack, books online. Google places Roy Rogers Heating & Air at position 12 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
24/7 or emergency serviceFinancingWarranty or guaranteeFree estimatesCommercial workfrom 2 pages of their site
What we found
4.9 across 621 reviews
Appears at position 12 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
A Perfect Climate Heating & Cooling
Pack #13
Holds a pack position. Google places A Perfect Climate Heating & Cooling at position 13 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 954Rating 4.9Town pages 1Online booking Not advertisedServing since 2005
24/7 or emergency serviceFinancingMaintenance plan or membershipFree estimatesfrom 4 pages of their site
What we found
4.9 across 954 reviews
Appears at position 13 in the local pack
What we did not find
No booking tool found on the homepage
H
HomeSense
Pack #14
In the pack, books online. Google places HomeSense at position 14 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
In the pack, books online. Google places Comfort Pro Heating & Cooling LLC at position 15 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
Reviews 229Rating 4.9Town pages 1Online booking YesServing since 2007
24/7 or emergency serviceFinancingWarranty or guaranteeLicensed and insuredCommercial workfrom 5 pages of their site
What we found
4.9 across 229 reviews
Appears at position 15 in the local pack
Booking or scheduling tool on the homepage
Fellowship Heating & Cooling
Pack #17
In the pack, books online. Google places Fellowship Heating & Cooling at position 17 of the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
24/7 or emergency serviceSame-day appointmentsFinancingWarranty or guaranteeCommercial workHiringfrom 5 pages of their site
What we found
5.0 across 415 reviews
Appears at position 17 in the local pack
Booking or scheduling tool on the homepage
LCS Heating and Cooling
Pack #19
In the pack, books online. Google places LCS Heating and Cooling at position 19 of the twenty local results we measured for this search. We found no service-area pages for surrounding towns on its site.
Reviews 1,528Rating 4.9Town pages 0Online booking YesServing since 2008
24/7 or emergency serviceFinancingMaintenance plan or membershipWarranty or guaranteeFree estimatesUp-front or flat-rate pricingLicensed and insuredCommercial workfrom 2 pages of their site
What we found
1,528 Google reviews at 4.9
Appears at position 19 in the local pack
Booking or scheduling tool on the homepage
What we did not find
No service-area pages found on the sitemap
All Pro Heating, Air and Plumbing
Pack #20
Highest rated with real volume. Google places All Pro Heating, Air and Plumbing at position 20 of the twenty local results we measured for this search. Its sitemap carries 4 service-area pages for surrounding towns.
Reviews 1,766Rating 5.0Town pages 4Online booking YesServing since 2012
24/7 or emergency serviceFinancingUp-front or flat-rate pricingCommercial workfrom 5 pages of their site
What we found
1,766 Google reviews at 5.0
Appears at position 20 in the local pack
Booking or scheduling tool on the homepage
Peterman Brothers Heating Cooling Plumbing
Not in pack
Most reviewed in this market. Peterman Brothers Heating Cooling Plumbing did not appear in the twenty local results we measured for this search. Its sitemap carries 11 service-area pages for surrounding towns.
Reviews 10,931Rating 4.8Town pages 11Online booking YesServing since 1986
FinancingMaintenance plan or membershipFree estimatesUp-front or flat-rate pricingfrom 2 pages of their site
What we found
10,931 Google reviews at 4.8
11 service-area pages for nearby towns
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
Mister Quik Home Services
Not in pack
Heavily reviewed, outside the pack. Mister Quik Home Services did not appear in the twenty local results we measured for this search. Its sitemap carries 2 service-area pages for surrounding towns.
Reviews 8,547Rating 4.7Town pages 2Online booking YesServing since 2000
FinancingWarranty or guaranteefrom 5 pages of their site
What we found
8,547 Google reviews at 4.7
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
W
Williams Comfort Air - Heating Cooling Plumbing Electrical
Not in pack
Widest published service area. Williams Comfort Air - Heating Cooling Plumbing Electrical did not appear in the twenty local results we measured for this search. Its sitemap carries 97 service-area pages for surrounding towns.
Reviews 6,704Rating 4.8Town pages 97Online booking YesServing since 1966
24/7 or emergency serviceSame-day appointmentsFinancingMaintenance plan or membershipWarranty or guaranteeUp-front or flat-rate pricingLicensed and insuredfrom 3 pages of their site
What we found
6,704 Google reviews at 4.8
97 service-area pages for nearby towns
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
Hope Plumbing, Heating & Cooling
Not in pack
Heavily reviewed, outside the pack. Hope Plumbing, Heating & Cooling did not appear in the twenty local results we measured for this search. Its sitemap carries 1 service-area page for surrounding towns.
FinancingMaintenance plan or membershipWarranty or guaranteeHiringfrom 4 pages of their site
What we found
6,466 Google reviews at 4.8
Booking or scheduling tool on the homepage
What we did not find
Not in the twenty local results for this search
S
Service Plus Heating, Cooling, Plumbing & Electrical
Not in pack
Heavily reviewed, outside the pack. Service Plus Heating, Cooling, Plumbing & Electrical did not appear in the twenty local results we measured for this search. Its sitemap carries 83 service-area pages for surrounding towns. No booking or scheduling tool was advertised on the homepage.
Reviews 5,388Rating 4.8Town pages 83Online booking Not advertisedServing since 2003
Same-day appointmentsFinancingWarranty or guaranteeFree estimatesfrom 3 pages of their site
What we found
5,388 Google reviews at 4.8
83 service-area pages for nearby towns
What we did not find
Not in the twenty local results for this search
No booking tool found on the homepage
Method
We found every HVAC company listed on Google within 30km of
Indianapolis, IN carrying more than 10 reviews and a working website, then read
each site and checked each company against Google’s local results.
162 companies here; 162 of them are in
the percentages above.
Pack position is the company’s place in the twenty-result
local finder for “hvac Indianapolis
IN”. Each position is assigned to one business; where two
companies could equally claim one, neither is given it.
Town pages counts service-area pages on the company’s own
sitemap. Online booking means a booking or scheduling tool was on
the homepage. Reviews and rating are Google’s.
Search volumes and click costs are Google Ads’ own figures, and a demand
value is what that traffic would cost to buy, not revenue anyone earned.
Nobody paid to be listed or ranked here, and no listing was excluded on
request. We publish only what we measured directly.
Common questions about HVAC in Indianapolis, IN
How much revenue does an HVAC company in Indianapolis, IN lose to missed calls?
It depends on ticket size and call volume, which is why we measure it per business rather than quoting an average. Across the 162 HVAC companies we scanned in Indianapolis, IN, 59% had no way for a customer to book outside business hours.
Why do HVAC companies in Indianapolis, IN not show up in the map pack?
Usually incomplete or unverified Google Business Profiles, thin review velocity, and no service-area pages. 91% of the HVAC companies we scanned in Indianapolis, IN were not appearing in the local pack for their core service terms.
