https://builtward.co/blog/ Straight answers on demand capture, booking conversion, and what actually moves revenue for HVAC, plumbing, and electrical companies. en-us Sun, 04 Oct 2026 16:52:21 +0000 https://builtward.co/blog/what-a-missed-call-costs/ https://builtward.co/blog/what-a-missed-call-costs/ Fri, 04 Sep 2026 00:00:00 +0000 The calls you miss aren't a random sample. 12 a week at a $600 ticket is $168,000 a year, and 61.1% of the 9,509 HVAC and plumbing companies we scanned had no after-hours capture at all. https://builtward.co/blog/ads-working-phone-not-booking/ https://builtward.co/blog/ads-working-phone-not-booking/ Wed, 02 Sep 2026 00:00:00 +0000 Cost per lead looks fine, the jobs never show up, and the agency's report keeps improving. Here's how to tell whether the problem is the ad account or what happens after the click.